Brands need to start conversations rather than over-plan how the conversation will go and often end up without any conversation at all. Interesting to note that according to Fast Company, the number one factor that influences brand value is conversation, and second information.
Imagine having to fly to a business meeting sitting next to the board chairperson of the company you work for. What conversation will you have? Will you even have the courage to start a conversation? And about what, exactly will you engage on? Your ability and courage to even start a conversation will be a sign of your confidence and ability to hold a conversation.
The question then comes to mind:"Do introverts or extroverts succeed better in the work place?". Answers may vary based on the individual perceptions and belief, however, when it comes to interpersonal relationship, extroverts are more likely to draw attention. Whether it is for a good or bad reasons, that is besides the question. In the South African context, the member of parliament and leader of the political party called Economic Freedom Fighters (EFF) Mr. Julius Malema, is probably the most notable and remembered person when one thinks parliament. And this is not necessarily because of the content or contributions he makes in parliament, but simply because he is more vocal and is able to get his points across in a robust way.
Brands that are able to hold a conversation with their consumers online, are more likely to be perceived as more caring and as a result end up gaining more value in the consumers minds.
Whether personal or corporate brand, start a conversation and that is the beginning of your brand value increasing.
