When design meets innovation

The article: Behold: A 'Wine Glass' for Coca-Cola, is a good example of how design and innovation can bring a whole new experience for consumers. Whether the new glass is able to capture the finish, sweetness and acidity of Coca Cola as Mr Riedel explains, that remains to be seen if not debated. However, we cannot ignore the fact that his innovation will impact the perceptions of the consumers, which may lead to consumers having a new and different experience with the Coca Cola beverage. We can gain more insight from the innovation that Vodka started working on with their different design in bottling. Their bottles are modern, trendy, stylish and attractive. Though I don't drink alcohol, I cannot help but admire the fresh nice designs of Vodka bottles. It is no doubt that design plays a vital role on innovation, it is as though the two work hand in hand.