Think different . . . . .

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. Steve Jobs I not only like this quote but admire the courage of Steve Jobs to have been brave enough to come up with such a statement. This qoute I believe not only raised eyebrows but was in a way, a door opener to the new dawn of innovation and differentiation. Many corporates including individuals have always wanted to be different, but, were unsure of allowing others to see/perceive you as such, because it does not confirm to the norm or in agreement with what is acceptable. Creativity, innovation are now the words that often come up as we hear the name of Steve Jobs or the Apple Company. My sentiments are: it is ok to be different. After all, that's one of the characteristics of strong brands: Differentiation