Brand is uniform without wearing similar clothes

We are all familiar with neat professional uniform that flight attendants wear. And if you are living in South Africa, you have seem different uniforms worn by various religious denominations. All the above mentioned, are examples of uniform. However, when we talk about uniform regarding brands, uniform is more than matching clothes worn by different poeple that work for the same organisation. Uniform is linked to consistency, alignment, synergy and the strategic direction that the brand intends to pursue in order to give customers a consistent experience that will make it easy for consumers to associate certain attributes, that will always influence the perception of consumers.
In short, although some brands mostly those operating in the airline industry have a specific way of clothing, the real uniform, happens in the mind. As consumers begin to associate certain colours and themes to a particular brand. For example, if you are liking in South Africa, should someone ask you, what comes to mind when you think about the colour Yellow, most if not all middle aged / adults will answer: MTN (which is the local network service provider). This is because the cellphone network brand has worked on ensuring the colour yellow has association to the MTN brand. I would also agree that uniform in design, layout and sometimes to the extend of sense of smell add great value in creating the kind of uniform that will eventually affect consumers minds, if done consistent enough and in a strategic manner. We can take for example the Woolworths brand that operates within the FMCG sector. You may be in any part of the country, the set up of the store, the sense of smell and often the customer experience is ussually the same everywhere, so long as it is the same store. Although this exercise may be for other reasons such as making the experience easy for customers to find items in the store, from a brand perspective, this kind of uniform, creates the consistency that customers know what to expect everytime they visit the store. And this makes their purchasing decision easy and as a result keep them coming back because they know what to expect. We may conclude that uniform in terms of appearance is important, however, uniformity in brand works better and best if it is mostly achieved in the mind of consumers due to a consistency in the brand experience.