Does Brand really add value?

If you ask me, I will tell you YES. And that is the truth of the matter. Think about how Coca Cola had remained the No.1 most valuable brand in the world for more than 12 consecutive years only to be over taken by Apple more recently http://appleinsider.com/articles/13/09/30/apple-ends-coca-colas-13-year-reign-as-worlds-most-valuable-brandn How do you evaluate Brand Equity: 5 Stages of Brand Experience Brand equity is typically the result of brand loyalty, and with brand loyalty comes increased market share. In fact, there are 5 stages of brand experience that lead to positive brand equity: Brand awareness: Consumers are aware of the brand. Brand recognition: Consumers recognize the brand and know what it offers versus competitors. Brand trial: Consumers have tried the brand. Brand preference: Consumers like the brand and become repeat purchasers. They begin to develop emotional connections to the brand. Brand loyalty: Consumers demand the brand and will travel distances to find it. As loyalty increases so do emotional connections until there is no adequate substitute for the brand in the consumer’s mind. http://aytm.com/blog/research-junction/brand-equity-basics-1/