Taking the #tag into the Executive meetings

Digital marketing is about integration, but trying to convince traditionalists of the benefits of digital marketing, can be a challenge in many ways. Part of the reason why it is a challenge to get the buy-in from top management is that digital marketing is seem as a platform that uncovers many ill feelings that consumers have about organisation or brands. However, one this that needs to be realised is that not taking part in the conversation online, does not mean the conversation is not happening. The best way, is to champion the cause and lead the conversation online. Yes, there are a number of risks that come with digital marketing or social media, but the best policy is to have a digital strategy, implementation plan and someone or people that will champion the cause, or drive the platform. There are however, other challenges facing brands when it comes to digital marketing as explained in the article by Denise http://www.imediaconnection.com/printpage/printpage.aspx?id=34877 The fact of the matter is that, digital media is here to stay and marketers have to find a way to leverage the platforms.