Nkgadimeng Brand Communications pty ltd

NKGADIMENG is a Setswana name meaning, to be looked at. Nkgadimeng Brand Communications is envisioned to be the agency that brands and business look to for brand communications solutions. To stay ahead, it is important to be futuristic, able to forecast trends and tailor make solutions that are fitting. Nkgadimeng Brand Communications "Creativity and Innovation:- the new normal" Our Philosophy To use design thinking and creativity as the key drivers to bring about innovative business solutions. A combination of various expertise from different disciplines is our conduit for innovative thinking. We thrive in creating value adding brand communications solutions that are sustainable and measurable. Mission To be the lead thinkers of integrated brand communications Vision To provide brand solutions to business through creative thinking, design thinking and innovation, using communication channels. Offerings: - Marketing strategy - Stakeholder Relations mapping - Brand Strategy - Digital media strategy - Website design - Brand activation / events - Personal brand management Our website is still under construction

Taking the #tag into the Executive meetings

Digital marketing is about integration, but trying to convince traditionalists of the benefits of digital marketing, can be a challenge in many ways. Part of the reason why it is a challenge to get the buy-in from top management is that digital marketing is seem as a platform that uncovers many ill feelings that consumers have about organisation or brands. However, one this that needs to be realised is that not taking part in the conversation online, does not mean the conversation is not happening. The best way, is to champion the cause and lead the conversation online. Yes, there are a number of risks that come with digital marketing or social media, but the best policy is to have a digital strategy, implementation plan and someone or people that will champion the cause, or drive the platform. There are however, other challenges facing brands when it comes to digital marketing as explained in the article by Denise http://www.imediaconnection.com/printpage/printpage.aspx?id=34877 The fact of the matter is that, digital media is here to stay and marketers have to find a way to leverage the platforms.

Does Brand really add value?

If you ask me, I will tell you YES. And that is the truth of the matter. Think about how Coca Cola had remained the No.1 most valuable brand in the world for more than 12 consecutive years only to be over taken by Apple more recently http://appleinsider.com/articles/13/09/30/apple-ends-coca-colas-13-year-reign-as-worlds-most-valuable-brandn How do you evaluate Brand Equity: 5 Stages of Brand Experience Brand equity is typically the result of brand loyalty, and with brand loyalty comes increased market share. In fact, there are 5 stages of brand experience that lead to positive brand equity: Brand awareness: Consumers are aware of the brand. Brand recognition: Consumers recognize the brand and know what it offers versus competitors. Brand trial: Consumers have tried the brand. Brand preference: Consumers like the brand and become repeat purchasers. They begin to develop emotional connections to the brand. Brand loyalty: Consumers demand the brand and will travel distances to find it. As loyalty increases so do emotional connections until there is no adequate substitute for the brand in the consumer’s mind. http://aytm.com/blog/research-junction/brand-equity-basics-1/

When design meets innovation

The article: Behold: A 'Wine Glass' for Coca-Cola, is a good example of how design and innovation can bring a whole new experience for consumers. Whether the new glass is able to capture the finish, sweetness and acidity of Coca Cola as Mr Riedel explains, that remains to be seen if not debated. However, we cannot ignore the fact that his innovation will impact the perceptions of the consumers, which may lead to consumers having a new and different experience with the Coca Cola beverage. We can gain more insight from the innovation that Vodka started working on with their different design in bottling. Their bottles are modern, trendy, stylish and attractive. Though I don't drink alcohol, I cannot help but admire the fresh nice designs of Vodka bottles. It is no doubt that design plays a vital role on innovation, it is as though the two work hand in hand.

Think different . . . . .

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. Steve Jobs I not only like this quote but admire the courage of Steve Jobs to have been brave enough to come up with such a statement. This qoute I believe not only raised eyebrows but was in a way, a door opener to the new dawn of innovation and differentiation. Many corporates including individuals have always wanted to be different, but, were unsure of allowing others to see/perceive you as such, because it does not confirm to the norm or in agreement with what is acceptable. Creativity, innovation are now the words that often come up as we hear the name of Steve Jobs or the Apple Company. My sentiments are: it is ok to be different. After all, that's one of the characteristics of strong brands: Differentiation